a paint can/tray set deigned for IKEA to extract the trouble and mess out of decorating your home, leaving you only the joy and sense of achievement.

the basic design of a can of paint hasn't changed much since its invention in 1868. the visual of the simple round metal container has rooted deep in our mind ever since, and even though it creates a lot of problems during use, we just sort of create our own solutions. This is best demonstrated by PaintCare Inc. and here are some shots from the video.

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it strikes me that even with all these diys, nobody sought to improve the design of this basic product. Around 75 million gallons of paint sold in the U.S. each year are unused and eventually thrown out.

why IKEA?

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'make more from less'

'have positive impact on environment'

'we don’t just make things, we make things better'

'efficient packing and lower transportation cost is at the heart of IKEAʼs ability to stay affordable'

target persona


Alex, YJ, Vicky and Jasmine are freshmen in college. they rent an apartment together and buy their furnitures at IKEA because they are affordable, and they decide to repaint some walls and furnitures to freshen up their new home and to know each other better.


Dean and Helen is a couple that decide to move in together before they get married for real. they don't have a lot of money, but they love each other and have all the passion in life to explore. they are eager to start with decorating their new house.

Johnson and Adele are married for seven years and have two kids now. They figure that a good way of raising their kids is to let them be free and creative. Thus, they decide to let their kids paint the rooms and the furnitures by themselves, to whatever color that they like.

key words


is the feeling that it gives to the consumers


is the instruction, the color and the volume of the paint


is the cost of production, transportation and recycling


is our commitment to the generations to come

my solution


is the experience when consumers use the paint, with family

key words


point of purchase display

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possible promotion


IKEA would present a new color palette for paint quarterly, and consumers can purchase the ones that they feel connected.


whether it's Van Gogh's painting of starry night, the love story in the Grand Budapest, the bold color combination by Mondrian, or the sunrise at Yosemite National Park, you'll for sure find the ones that you must have.

with the affordable price and the quality paint, you can literally give your home a new look every couple months. if you don't want to go through the trouble of painting the walls, HÄLLBILDER is also perfect for recoloring your furniture.

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