re:

a cosmetic line that focuses on the naturality, longevity, and sustainability

of our products by making them refillable, reusable and recyclable.

the video is 2 min long

but everyone said it's worth it :~)

client

winsor&newton

(no direct affiliation with the brand)

sector

product

year

2019

duration

14 weeks

discipline

art direction

digital design

industrial design

packaging design

sustainable design

strategic research

brand development

color material&finish

how can we eliminate the waste created by the cosmetics market while elevating the sense of ritual?

what if we can pass our cosmetic products down the generations?

​what if you have infinite color choices with just one set of products?

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​what if the end of life of your products brings the birth of another?

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​what if you get praised at how fabulous you look regardless of gender?

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​what if you are rewarded for trading in empty containers?

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​what if you can purchase everything, and with lower environmental impact?